Services

Social media audit

An honest, evidence-led review of your social media strategy, profile set-up and content, built around one question: why should people choose you?

A social media audit that shows you what’s working and what to do next

A social media audit is a review of how your business shows up on social media. It looks at the strategy behind it and how each profile is set up, as well as everything you’ve posted over a set period, all judged against what you want social media to do for you.

Ours is built around one question: why should people choose you? We review every channel, every profile and every post from the last three months, with LinkedIn under the closest look.

£600 + VAT | No passwords or account access needed

Posting regularly, but not sure it’s working?

Most businesses we audit post regularly on social media. What’s missing is a plan deciding what gets posted, so the easiest formats fill the calendar and the content that works best gets frozen out.

The posts that perform tend to have real people in them, yet they’re often the smallest share of what goes out.

Leadership teams are another common gap. Their LinkedIn profiles can reach several times more people than the company page – and most of that opportunity goes untapped.

Our social media audit puts numbers on all of this so you can see where your time is going and what it’s getting you.

Social with Ryan founder, Ryan Percival, has worked in social media for 15 years.

At Shoosmiths, a top 20 UK law firm, he grew the firm’s LinkedIn following from 22,000 to 48,000 while posting 43% less often. He also trained more than 300 of its people across 50+ workshops.

Today, Ryan and the team manage social media for businesses across the UK. Every client starts with a strategy built around what they want to achieve.

This service is for you if:

  • You post consistently, but there’s no plan deciding what’s created
  • Social media is doing a lot of the heavy lifting for new business
  • People misunderstand what you do and your content isn’t fixing it
  • Your leadership team could be visible on LinkedIn, but isn’t
  • You want an outside view and a clear plan before committing to anything ongoing

£600 + VAT for a full audit of your company’s social media channels, plus up to two of your leadership team’s LinkedIn profiles.

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Client feedback

“Over the past 18 months, Social with Ryan has completely elevated our social media game. Ryan’s insight, creativity, and strategic approach have been game-changing - helping us rank just behind Starbucks and Costa on LinkedIn in the UK, and delivering a Facebook post that went viral with over 1 million impressions. Those are just two stand-out moments from a long list of successes he’s driven for us. Ryan’s talent speaks for itself.”

Matt Fountain
Matt Fountain
Founder
Bewiched Coffee
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How it works

Your audit is ready within 10 working days and we don’t need your passwords or access to your accounts.

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1. Pre-audit call

We talk through what you want social media to do for your business, the people behind it, and who you want to speak to. We’ll also agree on any specific questions you want the audit to answer.

2. Every profile and post reviewed

We check how every channel is set up – from bios and links to your LinkedIn company page – and review every post from the last three months. If you can share your analytics, it helps, but it isn’t essential.

3. Analysis with your goals in mind

This is where 15 years of social media experience comes in. We look at everything we’ve found through the lens of your business and what you want to achieve, then work out what’s holding you back and where the biggest opportunities are.

4. Your report

We produce a comprehensive report that explains our findings and ends with a three-phase action plan.

5. Walkthrough with Ryan

Once you’ve read it, you go through the findings together with Ryan and discuss your next steps. This is usually done over a call, but if you’re in Northamptonshire, we can do this in person.

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Success stories

We’ve worked with businesses in hospitality, food manufacturing, legal services, the charity sector, fitness and entertainment. Here’s what a clear strategy has done for two of the businesses we work with.

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The results you can expect

One electrical contractor acted on his audit, set up his social media properly and booked six EV charger installations in one month.

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You’ll know why people should choose you, and where your social media isn’t saying it yet.

Every figure is counted, and every point traces back to your accounts or something you told us.

We focus on the changes that will make the biggest difference, matched to the time and resources you have.

Phase 1 is quick wins you can do without us, and the rest of the plan is written so you could run it too.

A walkthrough to talk through the findings and agree on the next steps.

What’s inside your social media audit report

Every report follows the same structure and every point traces back to something we found on your accounts or something you told us.

  • The short version. The headlines on a single page.
  • Channel overview. Where each channel stands today, and the job it should be doing.
  • What’s working. The strengths to protect and build on, with your best-performing posts and what they have in common.
  • What could be improved. The gaps in your strategy, set-up and content, and what they’re costing you.
  • Opportunities. Where the biggest wins are, with ideas your team can realistically deliver.
  • Action plan. Three phases, starting with quick wins you can do yourselves, on the spot.
  • How we support. We make sure your team is ready to carry out the action plan. If you’d like an extra pair of hands along the way, we can help with that too.

Building a personal brand on LinkedIn? Get in touch to see how we can support you.

Social media audit: FAQs

It’s a review of your social media strategy and profile set-up, plus everything you’ve posted over a set period, judged against your goals for social media. Ours ends with a phased action plan.

Our social media audit is £600 + VAT. That covers your company’s social media channels, plus up to two of your leadership team’s LinkedIn profiles. If you’d like more profiles included, just ask.

We’ll have your audit with you within 10 working days, following the pre-audit call.

No. We review everything as an outside visitor sees it, so we never need passwords or admin rights. If you can export your analytics, it helps, and we’ll cover that on the pre-audit call.

No. We cover LinkedIn, Instagram, Facebook, and TikTok, wherever you’re active. LinkedIn gets the closest look, and the audit includes up to two of your leadership team’s profiles.

The audit covers organic social media only. We look at your website where it connects to your social channels, such as links and sign-up forms, but it isn’t a website or SEO audit.

No. The audit is written so your team can put it into practice. If you’d like an extra pair of hands along the way, the offer of support is there – but there’s no pressure to take it up.

Let's talk about your social media

Use the form to get in touch with us, and we'll chat about the difference we can make for you and your business.