But growing a company LinkedIn page organically is a challenge – it’s not as simple as posting and watching the numbers rise.
It requires resource, dedication, and a smart strategy. And all of those things over a good chunk of time.
These are the tactics I used to support the growth of a law firm’s company page following from ~22,000 to ~48,000 in three years:
1. Complete the company LinkedIn page
Businesses with complete profiles received 30% more views.
So complete the company page:
- Profile logo
- On-brand banner
- A creative summary
- All the essential company info
- Those all-important contact details
And keep an eye out for any new additions to company pages. Add them to your profile when they’re introduced by LinkedIn.
2. Post consistently
Aim to post twice a week, at least.
If you have the resource and the content, post once a day. But no more.
➞ Bonus: Include people in your posts – whether that’s employees or customers. Tags, pictures, quotes.
3. Socialise as your company LinkedIn page
Put the social into social media as your company:
- Respond to comments on your posts
- Engage with posts that you’re mentioned in
- Get involved in relevant conversations with your target audience
4. Empower your employees to post on social media
Your employees can drive eyes and ears to your company page.
So do everything you can to support them being active on LinkedIn.
- Social media policy
- Central pool of content
- Training and development
- Incentives and recognition
Read my guide on introducing a complete employee advocacy plan.
5. Use admin invite credits
Page admins can invite people in their network to follow the company page.
Make your employees admins and invite relevant people from their network to follow the page.
Want to know more about this project? Read the case study on how I grew Shoosmith’s LinkedIn following by 118%.
Grow your LinkedIn company page
- Complete your profile: Make sure all sections are filled out
- Post consistently: No more than one post per day
- Employee advocacy: Do all you can to support your employees to post on social media
- Use your credits: Invite relevant connections to follow your company page
- Engage as your company: Give your company a personality and get social
Growing a LinkedIn company page: FAQs
How long does it take to grow a LinkedIn company page?
Realistic growth takes time – typically 6 to 12 months of consistent activity before meaningful follower growth is visible. The tactics that deliver include consistent posting, employee advocacy and using admin invite credits.
How often should a LinkedIn company page post?
Aim for at least two posts per week. If you have the content and resource, once a day is achievable, but posting more than that is unlikely to add value and may reduce engagement rates.
What are LinkedIn invite credits?
Page admins receive 250 invite credits per month to invite people in their network to follow the page. By rotating employees as admins, you can significantly increase the number of relevant people you invite.
Do those five things consistently and you will be able to leverage your company LinkedIn page to grow your brand and create new business opportunities.
