LinkedIn company page management
A LinkedIn company page rarely gets the reach a personal profile does. LinkedIn’s algorithm favours people over brands, and that isn’t going to change.
But it does a job no business leader’s profile can – it’s where a prospect lands when checking whether the actual company is active, credible and worth doing business with.
We manage that end-to-end, setting a strategy to give the page purpose and direction, planning content that reflects the business and the people behind it, and managing the comments and messages so the page is always responsive.
We build its visibility and credibility over time, rather than treating it as a noticeboard, and your company page becomes the heartbeat of your B2B brand’s online presence.
Employee advocacy on LinkedIn
Once a leader’s personal brand is working, the next stage for many businesses we work with is turning that into something bigger than one account.
Employee advocacy means structuring and training a wider group – whether that’s five people or 500 – so a business’ visibility doesn’t rest on one or two people posting.
This can be built into your managed LinkedIn retainer, delivered as ongoing guidance and accountability or as an on-site training day – whichever suits the business.
Social with Ryan founder, Ryan Percival, has delivered 50+ LinkedIn workshops, including to 300+ Shoosmiths staff, and hosted training sessions for hundreds of students at the University of Northampton. In total, he’s supported 500+ people through LinkedIn training and strategy.
As a result, Shoosmiths’ own LinkedIn followers grew 118% off the back of that programme, and the firm once ranked in the global top 10 for legal profession activity. Read our Shoosmiths case study for the full detail.
How it all fits together
The strongest results come from running all three parts as one system.
Houghton Hams is a good example. In two years, Social with Ryan grew their company page 134% in followers and 379% in impressions.
At the same time, two of their senior leaders were building personal profiles in parallel, and the combination did more than either would have on its own.
Read the Houghton Hams case study to see the results, and how we achieved them.
Personal branding for the people whose voice carries furthest, a company page that gives the business a credible home, and employee advocacy that spreads the reach further down the organisation.
Our LinkedIn management services guide goes into more depth on how these pieces divide up and what each costs to run.
What does LinkedIn social media management cost?
Social with Ryan’s LinkedIn management retainers start at £1,500 a month and scale depending on how many profiles are involved, how much content that means, and whether training or paid ads are part of the mix. Contracts run on a three-month rolling basis.









