Many business pages on Facebook are either sat dormant. Or picking up just the one engagement – a like from the owner.
But it doesn’t have to be that way.
Facebook is alive and well and your business can break through the noise ahead of those posts about badly parked cars.
These are some results I achieved for a business in the hospitality sector – click here to read the case study.
The results were achieved without spending a single £ on ads.
Here’s the approach:
Add personality
What’s unique about your business?
Create a personality and evergreen key messaging, and use it consistently.
Produce stand-out content
If you have a product that looks good, feels good, tastes good… show exactly that on social media.
Design a library of scroll-stopping visual content – the business, the people, the product – and use it effectively.
Proactively meet your target audience
This is an important one for Facebook: Don’t wait for people to come to you, because they won’t. Your content will get lost amongst those badly parked cars.
Local groups, influencers, customer advocates, community pages – get creative when it comes to meeting and engaging with your key audiences.
Break through on Facebook
- Facebook is alive and well
- Find out where your target audience hangs out
- Meet them there with personality and stand-out content
