Personal branding: What is it and why is it important?

You’re probably familiar with personal branding as it’s a phrase that’s become common in marketing and, specifically, social media. It’s relevant for all businesses and the people within those businesses.

Personal branding is not, as it’s often perceived, only for celebrities, founders, sports icons, and the like.

Every person is a marketing touch point with the ability of using social media to influence the decisions of others.

After all, people buy from people, and one scroll of your social feeds will show that it’s people-first, not business-first.

What is personal branding?

Simply put, personal branding is the process of creating an identity for yourself.

It’s how you project yourself, your reputation and what you’re known for, as well as your values and what’s important to you.

Building your personal brand is taking control of that identity and shaping it. It’s writing your own story and strategically communicating to show you as the person you want to be.

Three reasons why personal branding is important

  1. Stand out from the crowd: Building your personal brand will see you become a recognisable face in a crowded space, with a consistent presence that makes you discoverable and memorable to your target audience.
  2. Build trust and confidence: As part of your personal brand, you will show your customers – both current and potential – who you are, your story, and what you stand for. As a result, people will develop trust in you.
  3. You’re in control: By building your personal brand you will make yourself known in a way that’s unique to you. You own your personal brand, and you have the power to shape how you are viewed, with your own style and messaging.

Building your personal brand will allow you to develop your network and engage with relevant people which will lead to warmer opportunities.

Personal branding is here to stay, and its importance will only become stronger – book your discovery call with me to start developing your own personal brand.


Personal branding: Overview

  • Personal branding is the process of creating an identity for yourself
  • Building your personal brand is taking control of your identity and shaping it to show you as the person you want to be
  • Personal branding is important because it will increase the number of warm opportunities for you and your business
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