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Services

Social media strategy

Let me level with you: I hate the word ‘strategy’. It’s overused, it’s overcomplicated. I’ll keep it understandable - I design action plans for success for businesses on social media. And a bespoke action plan is what I’ll provide you with.

Social media channels to be proud of

Consistent, engaging, purposeful social media channels, packed with personality while delivering results, to support a positive impact on business performance. Is that the aim? You've come to the right place.

Do I need a social media strategy?

Social media. Love it or hate it, it’s part of everyday life and an important part of business marketing, with more than 80% of the UK population active on socials.

But many businesses aimlessly post on social media without purpose or direction, and without an idea of what success looks like – setting themselves up for failure.

That’s where I come in. I plug into your organisation to provide a social media strategy that gives you a clear plan to achieve your business’ aims.

Having an effective social media strategy will give your social media presence a true purpose. It will ensure the time, resource, effort and energy you put into your social media marketing is supporting wider business goals.

With a strategy from me, you’ll be clear on what success looks like, the audience you need to speak to, how you’re going to reach and engage those people, and how you will measure performance.

The strategy I create will also provide a joined-up approach to content and customer interactions, keeping your communications consistent in style and messaging.

This service is for you if:

  • Social media is a priority for you and your business
  • You know the importance of social media within the marketing mix
  • You’re investing time or money into social media but not seeing results
  • Your business’ current approach to social media lacks purpose and direction
  • You have at least £2999 to spend on a purpose-led social media strategy aligned to your business’ goals
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"Your digital property is in the best possible hands"

"Ryan and I worked together over the course of three years, developing and implementing digital content strategies for a range of big organisations in the sports industry. His attention to detail, accuracy and all-round thoroughness while working at pace was, and remains, very impressive. It’s fair to say I have grown on an individual basis thanks to his qualities. You can rest assured your digital property is in the best possible hands with Ryan at the helm."

Dan Connor
Co-Founder
AND THE NEW
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How does the social media strategy process work?

Whatever you want to achieve on social media, a strategy is the starting point. And I'll create a clear, understandable, actionable plan of how you can use social media to reach your business' aims.

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1. Discovery call

Let’s chat. An intro call gives us the opportunity to discuss you and your business, the story so far, your social media and marketing set up, and any challenges you’re facing.

Then we’ll get stuck into the future – what you want to achieve, where you want to get to, and how a strategy can set you on your way.

2. Audit

Aka a social stalk. Without judgement, I’ll look at your current process and presence, the channels you’re using, the types of content you’re publishing and your audience.

If you’re starting from scratch… don’t worry, we’ve all been there.

I’ll also review your competitors and see what they’re doing, to unearth any opportunities for your business.

3. Workshop

We’ll then get together for a workshop. We’ll finalise your aims, look at the market and your target audience, their pain points and how you can help them.

Then we’ll focus on you and your business; the stories you want to tell, the types of content you like to see, the resource you have available, and how we can bring all of that together to have a positive impact through social media.

4. Strategy creation

I’ll bring all of the research, audit info and workshop insight together to produce a bespoke strategy for your business.

It’ll be a 12-month strategy, with aims, target audience personas, chosen channels, content pillars including series suggestions and post examples, some tactical guidance for success on social, and details on how you’ll measure success.

This will be the roadmap to those all-important results.

5. Strategy delivery

Once the strategy is complete, I’ll send it to you by email in an easy-to-read, branded PDF document. All yours, ready to put into action.

We’ll also have a 30-minute video call for you to ask me any questions you have related to anything included in the strategy.

6. The follow-up

The ball’s then in your court. You can take the strategy and run with it using your existing, internal resource, and I’ll check in with you over email to see how you’re getting on.

Or, if you’re keen for me to put the strategy in place and then manage it for you, we can discuss that.

I have 10+ years of experience as a social media manager and can plug into your existing set-up to give you your very own social media manager, without the risk and burden of hiring a new member of staff.

process

Success stories

I've grown a law firm's LinkedIn following to 48,000 people, I've trained more than 300 employees on how to use social media, and I've hit 2.85m impressions in a single year for a coffee shop brand.

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ROI: The positive impact

A social media strategy will give your business the plan for consistent, engaging, purposeful social media channels, packed with personality.

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Your business will become a familiar name in the minds of more people.

Your business will be perceived positively by more of the right people.

You will create and strengthen new and existing relationships with people and organisations.

By being active on social media, you’ll create a library of digital assets that can be used to enhance wider sales, marketing and communications.

Whether it's new customers or new hires - your social media activity will support the opening of doors to new conversations and, ultimately, positively impact business performance.

Social media strategy for businesses

If you’ve read this far, chances are your business’ social media channels are lacking purpose and direction, and you’re missing out on brand growth and new opportunities for your organisation.

Perhaps you:

  • Don’t have a plan, purpose, or personality for your social media
  • Don’t have the time to create a purpose-driven social media strategy
  • Don’t know where to start when it comes to producing a social media strategy

If any of them sound like the situation you’re in, you’ve come to the right place.

Employed in-house as a full-time social media manager for more than a decade, I started Social with Ryan to offer an end-to-end social media management services and consultancy that doesn’t come with the risk and burden of hiring a new member of staff.

I provide a personalised approach; I’m not an agency, nor do I want to be. I work directly with people like you, in a seamless relationship, plugging into your existing set-up to give you your very own social media strategist.

And as your new social media strategist, I’ll do all I can to make you and your business a success on socials.

My social media strategy offering gives you a 12-month plan of action, complete with aims, target audience personas, content pillars, examples of posts, tactical guidance, and details on how you’ll measure success.

And it’ll be created using the know-how, processes, tools and ideas I’ve picked up from 10+ years of creating social media presences to be proud of for a range of businesses.

Without a strategy your presence on social media will be aimless, inconsistent and, ultimately, unsuccessful.

But with a strategy, you’ll have consistent, engaging, purposeful social media channels, packed with personality to support a positive impact on business performance. If that’s what you’re in need of, book your discovery call today.

Let's chat

Use the form to get in touch with me, and we'll chat about the difference I can make for you and your business.