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Services

Social media audit

A full review of all things social media. What has worked for your business, what’s not working, what will work. Then putting the plans into place to help your social media presence grow.

Social media channels to be proud of

Consistent, engaging, purposeful social media channels, packed with personality while delivering results, to support a positive impact on business performance. Sound good? You've come to the right place.

Do I need a social media audit?

Are you using social media for your business and starting to think, “is it really worth it?” Maybe you’re spending the time, spending the money and dedicating the resource, but not getting the results you were hoping for.

Let me tell you: yes, it really is worth it. And people do want to hear from you and your business.

With more than 80% of the UK population active on social media, it’s an important part of business marketing. Within that 80% will be your customers, both current and future.

If your business isn’t using social media effectively now and in years to come, it’ll quickly fall behind those who are. And they will be the businesses that those current and future customers think of first.

This social media audit will put you on the path to success, and it’s for you if:

  • Social media is a priority for you and your business
  • You know the importance of social media within the marketing mix
  • You’re investing time or money into social media but not seeing results
  • Your business’ current approach to social media lacks purpose and direction
  • You have a budget of at least £499 for an audit of your social media channel(s)
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"The only person I would trust"

"Having worked with Ryan in various capacities, he is hands-down the only person I would trust outside our organisation to run our social channels. His knowledge of social and how this fits in to marketing is second-to-none, and his commitment to understanding our goals and helping us achieve them has been unwavering."

This is Steve Walsh, he's the Managing Director of Jump Media Group. The image shows Steve smiling.
Steve Walsh
Managing Director
Jump Media Group
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How does the social media audit process work?

I’ll complete a full and thorough audit of your current social media presence, looking at your strategic approach, profile set-up, and content output. And I’ll follow that up with new suggestions and fresh content ideas.

Book a discovery call

1. Discovery call

We’ll start with a discovery call so I get to know you and your current social media set-up.

I’ll ask who manages it, how they’re managing it, the processes you have in place and the strategic direction you’re taking. But don’t worry if you haven’t figured social media out at all, I’ve got you.

Then we’ll get stuck into the future – what you want to achieve and where you want to get to.

2. The audit

I’ll carry out a full audit of your social media channel(s), drawing on my 10+ years as a social media manager, creating and growing both new and established accounts.

The audit will include a look at your strategy, your channel set-up, your content – what’s working and what’s not working.

And then I’ll provide some ideas on what will work, including five content strands for you to increase eyeballs and engagement, and grow your channels in the right way.

3. The follow-up

Once the audit is complete, I’ll send it to you by email in an easy-to-read PDF document. All yours, ready to put into action.

We’ll also have a 30-minute video call for you to ask me any questions you have related to anything included in the audit.

And I’ll follow up with you by email a few months after the audit, to see how you’re getting on and if you need further support.

4. The add-ons

While it’s then on you and your business to put the audit feedback into action, I’m always around for further support.

I offer 60-minute one-to-ones to discuss specific challenges, I create bespoke social media strategies for businesses, and I also offer done-for-you social media management if you’d prefer to hand it all over.

Check out my other services pages for more info.

process

Success stories

I've grown a law firm's LinkedIn following to 48,000 people, I've trained more than 300 employees on how to use social media, and I've hit 2.85m impressions in a single year for a coffee shop brand.

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ROI: The positive impact

The result? By putting this guidance and feedback into action, your business can establish itself and grow on social media, and start to see that all-important return on investment.

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Your business will become a familiar name in the minds of more people.

Your business will be perceived positively by more of the right people.

You will create and strengthen new and existing relationships with people and organisations.

Whether it's new customers or new hires - your social media activity will support the opening of doors to new conversations and, ultimately, positively impact business performance.

Social media audits for businesses

If you’ve read this far, chances are you’re struggling with your business’ social media, and you’re missing out on brand growth and new opportunities for your organisation.

Perhaps you:

  • Don’t have any new ideas for on-brand, impactful posts in your social schedule
  • Don’t have the specialist expertise to get effective results from social media
  • Don’t have a plan, purpose, or personality for your social media channels

If any of them sound like the situation you’re in, you’ve come to the right place.

Employed in-house as a full-time social media manager for more than a decade, I started Social with Ryan to offer social media management and consultancy services that don’t come with the risk and burden of hiring a new member of staff.

I provide a personalised approach; I’m not an agency, nor do I want to be. I work directly with people like you, in a seamless relationship, plugging into your existing set-up to give you your very own social media expert.

And I’ll do all I can to make you and your business a success on socials.

My social media audit service includes a full and thorough review of your current social media presence, analysing your strategic approach, profile set-up, and content output. And I’ll follow that up with new suggestions and fresh content ideas.

Most importantly, I bring with me the know-how, processes, tools and ideas to give you a social media presence to be proud of, having done it for various people and businesses over the last 10+ years.

The result? By putting my audit feedback into action, you will create consistent, engaging, purposeful social media channels, packed with personality while delivering results, to support a positive impact on your business’ performance.

If this sounds like something you need, get in touch to discuss me carrying out a social media audit for you.

Let's chat

Use the form to get in touch with me, and we'll chat about the difference I can make for you and your business.